HTK

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Use data about your customers
Group customers using rules
Target customers using location
Send personalised messages
Set-up inbound responses


HTK Horizon™ is a web-based platform for creating two-way interactive mobile marketing campaigns

  • Mobile text messages (SMS)
  • Mobile picture messages (MMS)
  • Interactive voice response (IVR)
  • Email
  • Fax


With HTK Horizon™ you can easily;

  • Import your existing contact data, e.g. from a CRM system such as Salesforce.com
  • Acquire new customer data using web-registration forms, IVR, SMS and email response
  • Target your customers using rules, e.g. "everyone who has Product X"
  • Pin-point your customers using location, e.g. "everyone who has product X and lives here"
  • Send personalised outbound messages using email, SMS, fax and interactove voice calls
  • Set-up inbound response channels to run interactive two-way campaigns
  • View real-time reports and search historical campaign data


Send the right message to the right customer, at the right time

HTK Horizon™ is built on the solid and best-practice principles of "personalisation" and the use of opt-in preferences. Through a simple-to-use web browser interface, you can quickly and easily set-up compelling two-way marketing campaigns across SMS, email, IVR, fax and web channels. Through a strategy of constantly acquiring new customer data and acting on that data in real-time, you can refine your proposition and continually improve the response rate.


Usage-based pricing

With Horizon™ there is no up-front expenditure or software to install. Horizon™ works with leading web browsers and operating systems, with tools to integrate with many leading Customer Relationship Management (CRM) and Business Process Management (BPM) systems. A standards-based (web services) API means that Horizon™ can easily be integrated with other business software systems, e.g. for event-triggered marketing, appointment reminders, interactive surveys and more.


  • No up-front cost
  • No software to install
  • Simple per-user pricing
  • Highly competitive message rates
  • Plug-and-play features and applications


HTK Horizon™ customers include;

  • Mobile network operators and large utility companies
  • Public sector organisations (local authorities and police forces)
  • Digital marketing and media agencies
  • Enterprise marketing departments


Click here for more information.

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