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Incentivated is an independent, award winning marketing services agency and software developer specialising in mobile media. Our proprietary technology and specialist staff help brands, the public sector, charities and their partners / agencies to develop everything from text messaging services to mobile internet sites, from mobile barcodes to server-side or handset apps for ‘smartphones’ like Apple’s iPhone. Our independence allows us to work with many of the world’s leading advertising, media, sales promotion, direct and digital agencies.

Established in 2001 Incentivated is based in London, and works with clients spanning all sectors and multiple markets.



Jason Cross Marketing Director [mailto:]

General enquiries:



A: 23 Curtain Road London EC2A 3LT

T: +44 (0)845 130 3985

F: +44 (0)845 230 3985

Our services

Our clients use us around the world for customer acquisition, retention (CRM) and m-commerce campaigns as well as enterprise solutions. Much of this falls within client marketing budgets and is integrated with other media, e.g. direct response and sales promotion. We also help clients use mobile as a sales channel to generate revenue or distribute information. Clients can licence our technology to embed in their own code, or outsource entire business processes to Incentivated, asking us to develop applications for them.

Given the unique and developing characteristics of mobile as a medium, extensive business, marketing and digital knowledge and experience is essential. What makes us special is that we are a flexible, full service organisation, with our own proprietary mobile platform. We generate campaign strategy and creative ideas, handle account management, post campaign analysis and insights. When members of our team offer consulting or campaign management services, all products are designed, built and maintained in-house. This lets us develop many bespoke services and long term client partnerships.

Our clients

We have over 250 live clients across all sectors, including American Express, British Airways, Central Office of Information, Directgov, GlaxoSmithKline, HBOS, Jaguar, King of Shaves, London 2012, Macmillan Cancer Support, Marks & Spencer, Masterfoods, Mayor of London, PwC, Royal Air Force, Royal Marines, Recycle for London, Save The Children, Scottish & Newcastle, Scottish Power, Specsavers, Transport for London, Virgin 1, Visit Britain. We work in partnership with agencies including 20:20 London, Carat, Euro RSCG, Kitcatt Nohr, LBi, MediaCom, PHD, RAPP and Tullo Marshall Warren, Twentysix.

Case studies

120m impressions makes for award winning mobile advertising campaign View the PDF

Charity mobile donations request yields 240% return on investment View the PDF

Mobile drama "Thmbnls" engages elusive teenagers, raising awareness of sexual wellbeing, at no cost to them. View the PDF

Automated text campaign reach passengers on the move with flight disruptions alerts. View the PDF

Strongbow creates ‘Bowtime’ loyalty promotion with WAPsite pub locator and mobile barcodes for free pints. View the PDF

For more clients and case studies click here.