Merkle Mobile Marketing Solutions

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Merkle Mobile Marketing Solutions


Executive Summary

Mobile marketing has evolved from “experimental” to a proven means of engaging consumers, driven by the highly personal, permission based relationship that mobile provides. In fact, mobile marketing is projected to be one of the fastest growing segments for marketing spend going forward. Properly utilized, mobile is integrated into other key channels (websites, email, direct mail, TV, radio, print, outdoor, events, etc.) as a means of “activating” those media and building a mobile relationship with the consumer on a device rarely more than an arm’s length away. To take full advantage of the opportunity, companies must approach mobile as a key component of their CRM strategy rather than a standalone or one-off activity.


Taking a CRM Approach to Mobile Mobile can be enormously complex if approached primarily from a technology-driven standpoint. Confusing claims from providers of SMS, WAP, IVR, mobile advertising, content and video applications can be difficult to make sense of. Worse, these providers tend to focus on supplying tactically oriented executions that lack the vital channel integration strategy that is necessary for mobile campaigns to succeed.


Merkle’s best-of-breed mobile platform supplies the full spectrum of mobile technologies, allowing you to focus on a strategy-driven approach to mobile while we match the right technology to a given marketing objective. Our expert staff members have experience with some of the most famous and successful brands in the mobile marketing arena. They know what works and what doesn’t -- saving you time and money while generating real business results.


Mobile Marketing Can Be Used To: • Acquire new customers • Drive customers into your store • Announce special sales and events • Send thank you messages to your key influencers • Introduce a new product or service, or remind customers of a service you offer • Drive in-store visits and lift under-performing locations • Build customer loyalty • Gain valuable consumer insight with an after-service customer survey


Mobile Solutions Made Easy Mobile marketing has become a powerful, interactive communication tool thanks to the distinctively personal and ubiquitous nature of the mobile phone. Marketers and brands in a range of sectors are benefiting from communicating with consumers on the device they rarely leave home without. With a response rate higher than any other direct medium, mobile marketing offers the chance to build relationships with your customers wherever they are.


Our focus is on helping marketers use mobile marketing programs to activate a variety of other communications and establish a powerful relationship with the consumer. We begin with a strategy driven approach that focuses on building a mobile permission based database, engaging this audience with highly targeted messaging that drive measurable results and evolving to embrace a host of more advanced mobile engagement techniques.


Mobile Marketing Solutions Our services include: Strategic Services • Mobile Marketing Audit • Mobile Strategy Development • Social Media/Mobile integration Strategy • Integration Assessment and Consulting SMS/MMS/IVR • Quiz, poll, vote • Sweepstakes • Subscription alerts & offers • Mobile Coupons • Site links and Mobile viral marketing • Store locator • Text2Screen & Poll2Screen • Mobile Content delivery Mobile Internet Sites (WAP) • Site Development • Site Management • Ad Landing & Email Registration pages • Microsites • Mobile Internet (WAP) sites • Donor/Supporter Acquisition pages • Video landing pages • Mobile storefronts and mCommerce solutions Advanced Mobile Solutions • iPhone/Blackberry/Android applications • Mobile widgets • Viral mCards • Video/Audio/Image user-generated mashups • 2d Image recognition & barcode solutions • Mobile Optimized Email • IVR (Interactive Voice Response) solutions Mobile Giving & Cause Marketing • Text2Give • Donor/Supporter Acquisition • Event Activation • Affinity Content



For more information contact: Doug Stovall Vice President Merkle Inc. 7001 Columbia Gateway Drive Columbia, MD 21046 443.542.4669 (o) www.merkleinc.com

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