Millennial Media

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Company Overview

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Millennial Media is the leading independent mobile advertising and data company. Our management team comes from the leading online ad network, top mobile carriers, largest brands and mobile technology companies. Millennial Media’s leadership has driven innovation and thought leadership in mobile advertising since our beginning in 2006 and continues to define the industry as the largest independent mobile ad network. Our accolades and accomplishments have showcased our broad range of talents from our first-to-market solutions to buzz-worthy creative campaigns.

Mobile advertising is our DNA. Watch our video to learn more.

Advertisers

Millennial Media is brand advertiser focused. 20 of the top 25 Ad Age advertisers partner with us. We have run more than 10,000 brand campaigns spanning every major vertical category including entertainment, auto, retail, CPG, pharmaceuticals, travel, etc. Our expertise and results-oriented approach allows us to boast a 96% customer retention rate.


Advertiser Fast Facts

  • Millennial Media reaches over 142 Million Mobile Uniques each month. Millennial Media’s network is substantially larger than any other mobile media company, large or small.
  • Monthly ad requests exceed 23B U.S.
  • Millennial Media is the largest independent mobile ad network in the U.S. by reach and ad impressions.
  • Millennial Media has run more than 10,000 brand campaigns to date.
  • Millennial Media reaches users in over 250 countries with over 92M unique users monthly in the US alone.
  • Millennial Media works with every major movie studio in the US and all major US-based media conglomerates including Disney, Fox, MTV, Paramount, Time Warner, and Universal.
  • Millennial Media has an award-winning, mobile design team capable of delivering unique, high-impact advertising experiences.


Publishers & Developers

Millennial Media has the highest quality advertising network of publishers; over 12,000 sites and applications turn to us to monetize their inventory. Our unique expertise in mobile, advertising and technology, coupled with both full- and self-service inventory management solutions, has helped us achieve more than a 90% publisher retention rate.


Publisher Fast Facts

  • We have true platform diversity, aligned with the true market opportunity. iOS and Android OS are the largest OS’s on our network, followed by RIM, Windows Mobile 7, Symbian and others.
  • Millennial Media’s singular focus is mobile advertising. Our technology backbone drives scale for advertisers across 12,000 sites and applications.
  • Android OS impressions grew 2510% in 2010, iOS impressions grew 116% in 2010 and RIM impressions on our network grew 194% in 2010. Millennial Media’s technology platform is one of the most widely deployed across device types, publishers & developers.
  • Millennial Media’s network has several hundred advertisers on our network on any given month, representing 70% brand and 30% performance advertisers.
  • Millennial Media provides publishers and developers with real-time reporting on overall impressions, fill-rate, clicks, click-through rate and net payout.


Research and Industry Insights

Scorecard for Mobile Advertising Reach and Technology (S.M.A.R.T)
Every month, Millennial Media’s SMART™ delivers strategic intelligence that helps advertisers make informed mobile media planning and campaign decisions. All SMART™ insights are derived from actual Millennial Media campaign and network data.

Mobile Mix
Based on Millennial Media’s network data the Mobile Mix highlights monthly trends for connected devices, mobile manufacturers, and operating systems. This report complements S.M.A.R.T.

We have also issued numerous other pieces of research including, State of the Mobile Industry (mobile ad spend); State of the Mobile Apps Snapshot, 2010 and 2011 Predictions, 2009 Mobile Year in Review, etc. Download the latest Millennial Media research now.


Awards and Accolades

Millennial Media was named the OnMedia Top Private Company in Digital Media, 2010 winner of the Stevie Award for Most Innovative Company of the Year and CEO Paul Palmieri was named the Ernst & Young Tech Entrepreneur of the Year.

View all of Millennial Media’s awards and accolades.


Contact Information

Corporate Headquarters:

Millennial Media, Inc.
2400 Boston Street, Suite 301
The Signature Building
Baltimore, MD 21224
Phone: (410) 522-8705
Fax: (410) 522-1784
Web: MillennialMedia.com
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