MobiLux

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MobiLux© is a mobile phone-based anti-counterfeiting service that immediately determines the authenticity of branded luxury products. MobiLux works worldwide, anywhere mobile phone service is available.

The MobiLux system utilizes tamper-proof, coded labels which are affixed to luxury goods during manufacturing. Codes on these labels carry links to vital information such as a guarantee of original manufacture, the geographic location of the facility where the product was made, quality control, and supply chain details.

By using an ordinary cell phone with a camera and email or SMS text messaging capability, users can either take a photo of the special MobiLux label and send it to the MobiLux website, or text the numerical codes on the label to MobiLux.

The sender receives an immediate reply that provides information about the product’s source and status. In the event that a product is illegitimate or the label has been tampered with, MobiLux warns the consumer. The international functionality of the MobiLux system is highlighted by the fact that the service determines the primary language of the country where the call originates and responds in that language.

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No downloads are necessary, and users pay only the fees associated with their mobile phone service contract.

MobiLux requires no specialized equipment on the part of the manufacturer, customer, retail personnel, importers or law enforcement. The MobiLux system is multi-tiered, secure and redundant and works across all mobile phone service providers. A camera enabled cell phone is all that is required for immediate authentication.

For marketing purposes, MobiLux can attach brand-promoting messages to authentication replies. This feature can be expanded upon to add value for both the manufacturer and retailers. MobiLux also offers supply chain tracking services.

MobiLux utilizes Mobius© image recognition software, which is also used in MobiShades, MobiBiz, MobiTrust, MobiPet and other globally available mobile applications for enterprises ranging from advertising to food security.

CompEx, Inc., the parent company of Mobius, provides comprehensive integrated web solutions to solve the complex connectivity problems facing today's organizations. Based in Columbus, Ohio, CompEx, Inc. is a privately-funded company formed in 1992 as a global technology brand of invention and vision to develop solutions for new business ventures. CompEx specializes in interactive mobile marketing, web and mobile application development, business intelligence, infrastructure/security, and digital data management. Our innovative thinking, knowledge and systematic work methodology enable us to provide our customers with timely and highly effective solutions.

More information about CompEx, Inc. and Mobius is available at http://www.mobiworld.me

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