Mobile Marketer is the leading news publication covering mobile marketing, media and commerce. Its goal is to help readers and marketers understand how the mobile channel can be used alone or in conjunction with other channels for branding and customer acquisition and retention purposes.
The publication launched in fall 2007 with a mission to offer timely, accurate and trustworthy news and analysis on mobile marketing, media and commerce.
Who reads Mobile Marketer? The readership comprises audiences connected to the use of mobile marketing, media and commerce in their capacity as advertiser, publisher, advertising agency, technology partner or wireless carrier network. This includes senior executives charged with making key decisions related to the mobile channel as well as partners helping them in that endeavor.
The Mobile Marketer franchise currently includes the Web site at www.mobilemarketer.com, Mobile Marketer Daily newsletter, other newsletters and a blog. The franchise also covers Webcasts, seminars, events and conferences, white papers, videos, books and awards - all related to mobile marketing news and information.
Our team of expert journalists offers wall-to-wall coverage of all developments in mobile marketing, media and commerce in the United States and overseas, including mobile-savvy markets in Europe, Asia-Pacific, Africa and the Americas.
Founder Mickey Alam Khan has more than 16 years' reporting and editing experience in marketing journalism. He was previously editor in chief of eMarketer, a publisher of online marketing research in New York.
Prior to that, he was editor in chief of DM News, a New York-based trade publication covering direct and interactive marketing. He also covered advertising agencies, interactive marketing campaigns, media and e-commerce on DM News and its iMarketing News sibling. He served on those media brands from 1999 to 2007.
From 1993 to 1998, he was a foreign correspondent for Advertising Age, an international newspaper of advertising, marketing and media.
Napean's ultimate objective is to inform and educate marketers through media to stimulate marketing and commerce across channels and markets.
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Telephone for advertising sales:212-334-6366
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Mickey Alam Khan
Editor in chief
Coverage: agencies, associations and research, plus column submissions
Coverage areas: advertising, messaging, legal/privacy and database/CRM.
Coverage areas: carrier networks, manufacturers, content, and software and technology.
Coverage areas: Media, social networks, television and research.
Director of advertising sales