Mobile Posse

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About

Mobile Posse, Inc. is the leading provider of next-generation mobile marketing solutions for the idle screen. Using proprietary patent-pending technology, Mobile Posse enables advertisers, content providers, and wireless carriers to proactively reach consumers through the prime real-estate on the mobile phone. The first company to commercially launch graphically-rich and interactive idle screen programming in North America, Mobile Posse delivers a superior experience for consumers and industry-leading results for marketers. Founded in 2005 and privately held, Mobile Posse is headquartered in McLean, Virginia. For more information, please visit www.mobileposse.com.

Our Solution

Dairy Queen's "Sweet Deals" Mobile Idle Screen Ad

Mobile Posse’s solution proactively delivers information, entertainment and promotional content to the idle screen of mobile phones. Graphical and interactive messages are delivered only when the phone is not already in use, ensuring that phone calls, text messaging, and mobile web browsing are not interrupted. Content includes weather forecasts, sport scores and trivia, as well as exclusive coupons and discounts.

Consumers opt-in to receive valued content and timely offers on the mobile phone, at no cost. Downtime is filled with fun, engaging, and informative content. All messages can be targeted by Age, Gender, Location, Time-of-Day and Day-of-Week. Consumers may re-engage with all content and offers through the Recent Offers Menu at any time during the promotional period. Over 78% of Mobile Posse customers are completely satisfied with the content and offers delivered, and over 84% would recommend the service to a friend.

Agencies and brands can leverage Mobile Posse’s platform to deliver graphical and interactive advertising to the prime real-estate on the mobile phone. Integrated calls to action, including click-to-call, click-to-web, and click-to-SMS, as well as survey and poll creation, are supported. Campaigns delivered via the Mobile Posse solution are highly effective, with average double-digit click-through rates. Recent advertisers include Ace Hardware, Chili’s, Dairy Queen, ITT Tech, Jackson Hewitt, Jiffy Lube, McDonalds, Omaha Steaks, Progressive Insurance, Tickets Now, and Walmart.

Operators rely on Mobile Posse’s solution to augment existing customer care initiatives and to drive discovery and adoption of complementary mobile products and services. Mobile Posse is the first company to commercially launch idle screen content and advertising solutions in partnership with a US carrier. The platform is currently deployed with leading regional and national carriers including Verizon Wireless, Alltel Wireless, Cricket Communications, and Revol Wireless.

Helpful Links

Contact

Address: 7600 Colshire Drive, Suite 110 McLean, VA 22102

Mobile Posse Website

Phone: (703) 348-4084

Email: Ad Sales Business Development Media Inquiries

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