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Upstream ([1]) started its operations in 2001, launching some of the first global mobile marketing campaigns for blue-chip brands like Coca-Cola, T-Mobile, Vodafone and Nestlé. Since then, through its Marketing Communications Suite (MCS) platform, the company has executed 160,000 campaigns in more than 40 countries for some of the largest companies in the world, engaging more than 500 million consumers and delivering conversion rates translating to over $500 million of incremental revenue for its clients.


The company was founded in 2001 by Alex Vratskides and Marco Veremis when they had the vision to understand that “mobile” represented the next major marketing channel. Together, they built one of the world’s largest and most effective mobile marketing companies, based on cutting-edge, proprietary technology and a unique payment-by-results formula.

Marketing Communications Suite (MCS)

Upstream campaigns are run on its proprietary Marketing Communications Suite (MCS), a mobile marketing technology platform that offers real-time, optimized communications; game mechanics and game dynamics; contextualization and personalization; and advanced insights and analytics. The MCS platform is designed to handle a massive volume of interactions across multiple channels and languages, while offering each user a custom experience. MCS uses complex algorithms to automate the delivery of optimized, personalized sales pitches. This results in high response rates that can be tracked in real time throughout the service lifecycle.


Upstream customers include leading mobile operators such as Vodafone, T-Mobile, Telecom Italia, Orange, Telefónica, América Móvil, Zain, MTN as well as global brands such as Coca-Cola, Nestlé, Unilever, Shell, Johnson & Johnson, BMW and BSkyB.


EMMAs Effective Mobile Marketing Award 2010, Best Direct Marketing Campaign, for MTN West Africa World Cup Mobile Campaign

Red Herring Award, Winner, Red Herring Europe 100

Mobile Marketing & Advertising Awards, Gold Prize, Best of Use of Mobile For Driving New Revenue and Sales, for O2 Campaign

Ermis Award, Ermis Gold, Direct Marketing, for Coca-Cola Sound Wave Mobile Campaign


Besides its headquarters in London, Upstream has offices around the world in Brazil, Greece, Italy, North America, Romania, Singapore, and UAE (Dubai). The primary point of contact is the company’s corporate headquarters:

Upstream Portland House Bressenden Place London SW1E 5BH United Kingdom Tel: +44 (0) 20 7307 7460 Fax: +44 (0) 20 7307 7461

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