Washington Post Digital

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Contents

Contacts

Bill Hennesey
Mobile Advertising
703-469-2927
mobileads@wpost.com
bill.hennesey@wpost.com


David Rosenbloom
Business Development and Emerging Media
703-469-2943
david.rosenbloom@wpost.com

About

Washington Post Digital is the digital and global arm of The Washington Post. Washington Post Digital publishes original content on digital platforms for a global audience. Readers can access us on a desktop or mobile browser at washingtonpost.com (optimized for mobile platforms).

Our Mobile Audience

  • 962,000 million visitors to our mobile Web site.1
  • 8 minutes per visit by the average user.1
  • 49% have household income $100,000 or greater—a higher proportion than the mobile Web sites of FT, WSJ, NYTimes, Business Week, Fortune/CNN Money, and many others.2
  • 36% are BDMs, a higher proportion than CNN’s mobile site.2
  • The #1 mobile news and information site for political influentials, 56%.2
  • 32% provide frequent advice on online shopping, a higher proportion than New York Times and CNN mobile sites.2
  • RIM (Blackberry) and Apple (iPhone/iPod Touch) devices account for 79% of the incoming hits to our mobile Web site.3

Mobile Advertising Capabilities

  • Standard MMA units
  • Section-level and content-group placement
  • iPhone app: Going Out Guide
  • SMS messaging

For additional capabilities and custom options, please contact mobileads@wpost.com.

External Links

Washingtonpost.com Home Page

Washington Post Digital Media Kit

References

1. Nielsen Online, Mobile Media View, May 2009
2. Nielsen Online, Mobile @Plan, Q1 2009
3. Crisp Wireless, three-month average: Apr.-Jun. 2009

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