Washington Post Digital

From Wiki
Jump to: navigation, search



Bill Hennesey
Mobile Advertising

David Rosenbloom
Business Development and Emerging Media


Washington Post Digital is the digital and global arm of The Washington Post. Washington Post Digital publishes original content on digital platforms for a global audience. Readers can access us on a desktop or mobile browser at washingtonpost.com (optimized for mobile platforms).

Our Mobile Audience

  • 962,000 million visitors to our mobile Web site.1
  • 8 minutes per visit by the average user.1
  • 49% have household income $100,000 or greater—a higher proportion than the mobile Web sites of FT, WSJ, NYTimes, Business Week, Fortune/CNN Money, and many others.2
  • 36% are BDMs, a higher proportion than CNN’s mobile site.2
  • The #1 mobile news and information site for political influentials, 56%.2
  • 32% provide frequent advice on online shopping, a higher proportion than New York Times and CNN mobile sites.2
  • RIM (Blackberry) and Apple (iPhone/iPod Touch) devices account for 79% of the incoming hits to our mobile Web site.3

Mobile Advertising Capabilities

  • Standard MMA units
  • Section-level and content-group placement
  • iPhone app: Going Out Guide
  • SMS messaging

For additional capabilities and custom options, please contact mobileads@wpost.com.

External Links

Washingtonpost.com Home Page

Washington Post Digital Media Kit


1. Nielsen Online, Mobile Media View, May 2009
2. Nielsen Online, Mobile @Plan, Q1 2009
3. Crisp Wireless, three-month average: Apr.-Jun. 2009

Personal tools